GSK COVERWRAP
For GSK’s Meningitis ACWY (MenACWY) vaccine, we were tasked with creating a coverwrap, which is a series of print ads that live on both sides of the front and back covers of a medical journal. The objective was to compel pediatricians to schedule well visits with their 16-year-old patients and vaccinate them against MenACWY.
We created a campaign based on the ambition of 16-year-old patients—challenging doctors to be as ambitious as their patients and get them vaccinated and protected against MenACWY.